App Store Revenue Calculator
See what a subscription app could earn at different subscriber levels.
Published 2026-01-23 | By Herb Trevathan
Use this calculator to model monthly and yearly subscriptions for a mobile application. Adjust expected subscribers, pricing, billing mix, platform fees, and churn to estimate gross revenue, store fees, net revenue, and annualized value.
Estimated annual net revenue
$0
After estimated App Store or Google Play platform fees, before taxes, support, hosting, development, marketing, refunds, and payment adjustments.
Monthly recurring revenue
$0
Gross annual revenue
$0
Estimated store fees
$0
Subscribers after churn
0
Example subscriber levels
What the same pricing could look like as the audience grows.
| Paying subscribers | Monthly plan | Yearly plan | Gross annual | Net annual |
|---|
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