Example client deliverable
Acme SaaS Onboarding UX Review
A sample UX audit report showing how an agency can explain findings, severity, evidence, and recommendations.
Client: Acme SaaS Co. Product: Trial signup and onboarding. Reviewer: Agency strategy team.
Executive summary
The trial signup flow communicates value clearly, but the first screen competes with too many secondary links, the form asks for information before trust is established, and permission messaging appears before the user understands the benefit.
Primary action is not obvious within three seconds
Category: Visual hierarchy · Status: Concern · Severity: High
Evidence: The trial page places a promotional banner, secondary navigation, and a low-contrast CTA in the same visual area.
Recommendation: Make the trial CTA the most visually dominant action, reduce competing link weight, and move supporting proof below the initial decision point.
Form asks for company size before value is clear
Category: Forms and input · Status: Fail · Severity: High
Evidence: The first signup step asks for role, team size, and phone number before showing what the trial includes.
Recommendation: Start with email and password only, explain trial value, then collect enrichment fields after the user reaches the product.
Error message does not explain recovery
Category: Error handling · Status: Concern · Severity: Medium
Evidence: Invalid email shows "Something went wrong" without identifying the field or correction needed.
Recommendation: Place a plain-language message near the email field, preserve entered information, and state the required format.